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Released: April 23, 2014
By: NBL Canada Media

(TORONTO, ON):  The National Basketball League of Canada is excited to announce a new era for the league with the announcement of a major 3-year national broadcast television deal with beIN SPORTS Canada.


The partnership will bring weekly live NBL Canada games in HD to Canadian households via Bell TV, Bell Fibre, Eastlink, MTS TV, Rogers, and Videotron throughout the 2014-15 season.  


Games will be aired each Thursday and Saturday night during prime time with special coverage for playoffs and special events such as the All Star Weekend.  


"This is a historic day for our league to announce this incredible opportunity with a media partner such as beIN SPORTS Canada," exclaimed NBL CanadaCommissioner Paul Riley. 


"Over our three year history we have proven that the caliber of our basketball and entertainment is worthy of being brought to the masses, and now that day is upon us."



"As the largest distributor of TV content in Canada, Ethnic Channels Group, as the exclusive distribution partner of beIN SPORTS, brings a combination of cutting edge technology and distribution expertise for beIN SPORTS Canada. Together with the NBL Canada, we share a vision to showcase premium Canadian sporting content to the Canadian audience. We are excited to feature Canada's only national professional basketball league to Canadian basketball fans," said Slava Levin, Co-Founder and Chief Executive Officer of Ethnic Channels Group.



About beIN SPORTS Canada

beIN SPORTS Canada, The Canadian sports network, offers viewers premium sports content and entertainment across multiple platforms. A cornerstone of beIN SPORTS Canada is its unrivaled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from La Liga, Serie A, Ligue 1, Russian Premier League, Football Premiership, and Copa America 2015. With beIN SPORTS PLAY, subscribers can also enjoy all the exciting action and even stream live overflow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, and now basketball.  



League Media Contact:


Audley Stephenson

National Basketball League of Canada

Phone:  416.322.5188 

E-mail: audman@nblcanada.ca 


About the National Basketball League of Canada:


The National Basketball League of Canada (NBLC) was founded in 2011, and is Canada's only professional domestic basketball league. The League is now entering its fourth season this fall. There are currently 9 teams with two divisions: Central and Atlantic. The NBLC is committed to being one of the leading professional basketball leagues in the world. The NBLC provides Canadian athletes, international athletes, coaches and officials the opportunity to participate in the game they love at the professional level. The NBLC is also dedicated to raising awareness of the sport of basketball throughout Canada, by providing fans with an exciting and entertaining experience.


For more information on the league, visit www.nblcanada.ca. Connect with us on Twitter at www.twitter.com/nblcanada , Facebook at www.facebook.com./nblcanada or Tumblr at www.nblcanada.tumblr.com



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