By Dwayne Tingley
Duncan Shaw has an interesting perspective.
Shaw is the only owner the Island Storm has ever had since the National Basketball League of Canada's inception nine years ago.
The Storm, based in Charlottetown, also play out of the league's smallest market and they embrace community spirit.
"We have a few national sponsors and we are grateful for them, but most of our support comes from our local community," Shaw said.
"These are community-based companies and organizations that put great value on what we bring to our community," he added . "We appreciate everyone's help and we want to give back as much as possible. The Storm have always given back to the community."
Shaw is proud of the top-notch, family entertainment the Storm have delivered. He also takes the time to pay tribute to integral community groups.
The Storm was working on presenting a school night and a Queen Elizabeth Hospital night at a pair of upcoming home games.
Free tickets will be given to everyone who works in a school or the hospital with the hope of attracting large crowds to the EastLink Centre.
"I coach (at Bluefield High School) and I get to see how hard the people work in the schools and everyone appreciates the work done at the hospital, where it is always busy," Shaw said.
"It goes from everyone from the people with the mops and the cleaners to the nurses, doctors and a lot of others," he noted. "It's a way for us to give back to our community."
Shaw is close to finalizing sponsorship deals for both events.
"We are working on a different economical model for our franchise so we need the community support. It's also up to show that we support the community, too."
The Storm (5-6 and third place in the Atlantic Division) return to action on Friday. January 24, when they host the Moncton Magic. Tip-off is s scheduled for 7 p.m.