NBLC Locker Room: Stepping Up The Titan Way

NBLC Locker Room: Stepping Up The Titan Way

By Dwayne Tingley

Photo Credit: @its.me.melis | instagram.com/gutti_photos  

Melissa Melnychuk is always amazed by the fans of the Kitchener-Waterloo Titans.

Melnychuk, vice-president of business development for the National Basketball League of Canada team, can always count on the benevolence of the fans.

"They are generous and they always come through every time we ask," Melnychuk said. "The team works with community groups and the fans work with the team to help these groups.

"As a community, we all benefit. It all goes back to our fans and what they are consistently doing to help out."

Kitchener Nissan, a modern full-service dealership on Victoria Street North, delivers a Titan truck to about three-quarters of the professional basketball teams home games at the Memorial Auditorium.

At the home-opener in December, fans were asked to fill the truck with donations of winter hats, mittens and cash. The overflow of contributions has been delivered to the Salvation Army, which has helped many of the community's less-fortunate citizens.

The truck, wrapped in Kitchener-Waterloo Titans colours and information, has also been parked at the arena for several other games and donations have been taken. The latest call is for donations of winter coats.

"Every time we ask, the fans have shown their generosity," Melynchuk said.

"Kitchener Nissan has been a great sponsor and partner with the Titans and we appreciate everything they have done for the team and the overall community."

The Titans have also stepped up their game off the court. Several players visited elementary students at Our Lady of Grace Catholic School in Kitchener earlier this week.

They brought an anti-bullying message to the children and shot some free throws with them, which brought smiles to the youngsters and the staff of the school.

"We got a message telling this was the best school visit ever so we're proud of our players for realizing how important events like this are for the team and for the kids who look up to them," Melynchuk said.

More visits are being organized in the coming weeks.